Hello, my name is Mariana Romero & I have good eyes

General Creative Director & Brand Strategist

I’m a Creative Marketing Leader driven by the belief that the most powerful brands are built where strategy, creativity and culture intersect.

Over the past 12+ years, I’ve grown from crafting ideas to shaping brand platforms — leading integrated campaigns, building narratives and guiding teams to create work that resonates with people and moves businesses forward. My experience spans global brands and diverse categories, allowing me to navigate complexity, uncover human insights and translate them into meaningful marketing ecosystems across social, digital, retail and experiential spaces.

I’m known for connecting the dots: between consumer behavior and brand ambition, between storytelling and performance, and between creative excellence and strategic clarity. Whether leading teams, collaborating with clients or developing new ideas, I bring curiosity, empathy and a strong sense of purpose to every project.

Ultimately, I’m passionate about creating work that doesn’t just communicate, but connects ideas that people feel, remember and choose.

CREATIVE GENERAL DIRECTOR

I lead ideas beyond execution: shaping vision, guiding teams and turning complexity into work that feels clear, relevant and culturally alive.

BRAND STRATEGIST

I don’t chase trends, I decode them. Blending cultural intuition, consumer behavior and business ambition to build brand platforms that feel inevitable, not invented.

ART DIRECTOR

I have a sharp eye for what’s next, curating visual worlds, references and details that position brands within culture, not just within categories.